Discord is quickly becoming one of the most popular communication platforms in the world. With a wide range of features and capabilities, it offers a powerful tool for businesses, communities and individuals to connect and collaborate in new and exciting ways. Outsource your social media marketing to help you help your clients leverage relevant tools, Discord included, today. 

Introduction To Discord 

One of the primary advantages of Discord is its flexibility. Marketers can use it for a variety of different purposes, including:

• Voice and text chat: Discord allows users to communicate with each other through voice and text channels.
• File sharing: Users can easily share files and documents. 
• Video conferencing: With its built-in video conferencing capabilities, users can hold meetings and conduct interviews.
• Customer support: Companies can use Discord to provide real-time customer support.

Another benefit of Discord is its robust security features. The platform uses state-of-the-art encryption to ensure that all communications are secure and private. Therefore, brands and individuals can use the platform confidently, knowing their conversations and data are protected.

Leverage UGC (User-generated Content) 

One way to leverage user-generated content on Discord is to create a community channel where users can share their content, such as images, videos, or text posts. It can help build a sense of community and engagement among users, providing a source of fresh and relevant brand-related content for your Discord server. 

Another way is to create a contest for users to submit their content and reward the winner with exciting perks or prizes. Additionally, marketers can feature some of the top user-generated content on clients’ websites or social media pages to showcase the talents of your community and promote your Discord server.

Engage With Your Client’s Audience

Audience engagement is another way to keep users engaged in your client’s brand. Unlike a website, Discord channels act as hangout spots, making it easy for marketers and audiences to communicate in a laid-back setting. Build and nurture audience engagement with Discord marketing by:

• Going live
• Send voice messages 
• Share exciting content and announcements
• Do video calls with leads and buyers
• Establish personal aspects of your brand

Discord is a powerful platform that offers a wide range of features and capabilities. In 2023, we expect more marketers to turn to Discord as a communication and collaboration tool for their clients. At Globital New Zealand, we offer a range of wholesale, white-label social media marketing and management services to various-sized digital agencies so that they can offer their clients similar solutions.

Discover more by contacting us today. 

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