If you are looking to improve the performance of your clients’ YouTube videos, you may want to look at the video description. The description of a YouTube video is just as important as the video itself. Video descriptions are one of the best ways to boost a YouTube video’s YouTube and SEO rankings. Using keywords effectively is a good way to ensure your client’s YouTube descriptions perform well.

What Is A YouTube Video Description?

On YouTube, the text that appears below a video is called the video description. This is not the same as the description on the channel page (the “About” section). By including a video description, you help viewers discover your client’s content and persuade them to watch it. You can also include relevant information and links in a YouTube description. YouTube search engine rankings can be improved by optimising descriptions. 

Writing An Effective YouTube Description Using Keywords

YouTube video description optimisation is an important part of making sure your client’s video performs well. As with most other SEO strategies, a critical component of writing an effective YouTube description is using the right keywords and knowing how to use them. 

Here are some tips for using keywords effectively in a YouTube description:

  • Use Specific Keywords

Keywords that are as specific as possible will perform better than vague or generic keywords, as they help the YouTube algorithm understand, categorise and present your client’s content.

  • Do Research

Like any other keywords, it’s important to do research on the keywords that your digital agency uses for YouTube video descriptions. There are many tools available to help find keywords with high search volumes.

  • Use Keywords In The Right Places

Once you have the right keywords, it’s time to use them correctly. Keep the following in mind when including keywords in a YouTube video description:

  • Use two to three keywords per description
  • Include the main keyword in the video title
  • Aim to repeat each keyword two to three times to help stand out to the algorithm
  • Avoid overusing keywords (keyword stuffing)
  • Use primary keywords at least once within the first three sentences of the video description


  • Track Performance

YouTube Analytics can help you keep an eye on where most of your client’s viewing traffic is coming from, helping you refine and improve the way you write keyword-driven YouTube descriptions. Paying attention to the performance of keywords allows you to focus on keywords that bring in the most traffic and not waste time on those that are ineffective.

  • Keep An Eye On Your Audience

YouTube Analytics can help you identify what kinds of videos your client’s audience (those watching the videos) are interested in. Understanding what they enjoy watching and studying those descriptions can help write future descriptions.

  • Keep Important Information Above The Fold

The first 100 to 150 characters are what will be displayed in search results and above the “show more” button on your video. This is what your client’s viewers will see first and is where you want to provide a compelling reason to watch the video.

  • Write For People

While trying to work with an algorithm, don’t forget that you are inevitably trying to appeal to people, not robots. Personalised YouTube video descriptions are more enticing to a viewer than one simply stuffed full of SEO keywords.

Need some help crafting great YouTube descriptions for your clients? As expert digital resellers, we are the ones for the job. Fill out this form, and we’ll help you out!