What do New Zealand small businesses value most?
Software Company Xero recently partnered up with the Bauer Media Group to take a look at what small business owners in New Zealand prioritise. It found that overall, we’re happy with our lot, and most of us have no regrets about our decision to pursue entrepreneurship and enjoy being our own boss. Our goals are realistic, as are our time frames – we want to be able to create a financial legacy that outlives us and one that can be passed down to our family. Further it was found that many of us are on the path to achieving our dreams if we haven’t met them already. Of course, like everything, running your own business poses its own unique challenges. Time is a very precious commodity – and if faced with the choice we will usually always prioritise family time over time spent working.
So how can you find the time, energy and resources to increase your profitability when finding the time for the day to day running of your business is challenging enough? The answer lies in email marketing.
At SEO Resellers New Zealand, we help small businesses with all their digital marketing, understanding that by offering wholesale, white label services we can add a unique value that fits in with the budgets and capacity of our clients. When we are asked what services we would personally recommend for our client’s own self-promotion, we always recommend that email marketing is a great place to start.
Our years of experience have taught us that this simple marketing tool can have incredible benefits for any small business if harnessed correctly.
According to Econsultancy’s 2016 Report on the State of Digital Marketing in Australia and New Zealand, businesses increased their digital marketing spend by 60 percent – and yet less than half of the respondents admitted to understanding how to get a return on investment from digital marketing.
You don’t need to be an expert to understand the implications of this Direct Marketing Association claim – that email marketing can provide a return on investment of up to 4300 percent. While this number might seem ridiculously high (and may be a best case scenario of potential results) most digital marketers internationally and in New Zealand agree that when it comes to getting the best possible value for your spend, you cannot beat email marketing done well.
If you’re interested in starting your own email marketing campaign let us help get you started.
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