Site speed optimisation is one of those conundrums that every digital marker breaks their heads on. This is because there are so many technical pieces to the site speed puzzle: images, style-sheets, codes, and scripts.
But there is one other important puzzle piece that most marketers fail to include, and that is relevant content. If site speed is all about optimising the user’s experience on a website then paying close attention to the content provided is equally important. Providing the wrong content or content that takes too long to read will increase the bounce rate on that website and in no time at all search engines will flag that website as a poor quality one.
In order to get both content and technical actions right, consider these techniques:
- Right and relevant images
There is a lot more to think about images than just attaching one to a blog post or website content. You have to consider the size of the image as well as its format. Formats such as JPEG are ideal for colourful images while PNG is better suited to black and white images. Even format can make a difference to page load speeds.
- Redundant style sheets
Style sheets that do not need to be on a website end up slowing down the site’s loading time. Removing these and other similar issues can improve page loading times.
- Audience-focused content
Once you’ve addressed all the technical aspects of site speed optimisation the next thing on your priority list is providing content that answers the search query of online searchers. This means presenting content that matches what the audience seeks. Poor content targeting renders all your spite speed optimisation efforts worthless if you can’t retain the attention of visitors once the web page loads.
Give your clients’ websites more digital pulling power by implementing a few page load speed improvement tips. Why not save your agency time and money by outsourcing all site speed optimisation efforts to SEO Resellers New Zealand, leading experts in wholesale web development.